New methods of behavioural targeting take traditional banner campaigns to a new level. By gaining a true understanding of a consumers' behaviour, based upon their actual use of the Internet, advertising can be served only to those individuals who are relevant to you. This can be defined in many ways: the sites they visit, the editorial they read, who they are, where they live, what they do, even how they've used your website.

The ability to deliver sequential creative messages, or cap the frequency that they're delivered to individuals, within contextual editorial or outside of it, makes this a multi-faceted opportunity available on many sites and networks.

We can help you build behavioural campaigns into your overall marketing mix, by understanding its correct use to deliver your objectives.