• David Lloyd Leisure is a leading racquets and health and fitness club with outlets across the UK
  • The market is very competitive both nationally and locally
  • Their target audience has a high index of internet usage
  • They were particularly reliant upon links from other websites


  • Encourage and increase membership enquiries
  • Weaken the effect of dominant competitive campaigns
  • Optimise the return on advertising spend
  • Increase the conversion ratio and level of conversions


  • Optimised the site to maximise natural search listings


  • David Lloyd outperformed all major competitors
  • Increase in organic traffic was an outstanding 550%
  • One in every three visits resulted in a membership enquiry


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