- Fonebank provide a mobile recycling service allowing you to trade in your old mobile phone for cash
- The market is highly competitive
- Encourage consumers to visit the website to ascertain what they could receive for their phone and send it to Fonebank
- SEO
- PPC – a combination of manual and automated management using Tornado’s bid management tool
- In 12 months visitor traffic increased by 3,000% and revenue by 2,800%
- Top of the ranking on natural search for all the important keywords
- The PPC campaign achieved a consistent ROI of c.1,250%
- The CPA for PPC of £3.75 and SEO 10p