• Hoverspeed competed in the highly competitive cross channel ferry market, offering the fastest Dover-Calais sea crossing with its Seacats
  • They were experiencing one of their toughest trading years ever


  • Drive as many bookings as possible from the UK, France, Germany, Holland
  • Increase online bookings from 32% to 50%
  • Optimise the return on advertising spend


  • SEO
  • PPC built around 1,500+ keywords across major search engines
  • A bespoke ROI analysis system analysed performance across visitor source, revenue, conversions and profit
  • Data strategy with data-capture at every opportunity
  • Data was segmented and profiled and lists created
  • Targeted emails tracked to measure the success of emails, SMS and DM


  • Hoverspeed dominated online presence across the sector in both organic and paid search
  • Top positions were achieved across all keywords in organic search with a comparative cost per click of less than 10p
  • Traffic targets from SEO and PPC were exceeded by 90% and 150% respectively
  • Online bookings grew from 32% to 60% in 6 months, peaking at 73%
  • Conversions and revenue improved with an ROI of 750%
  • Cost per transaction was reduced from 17 to 9 on PPC and to 99p on SEO


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