Founded over 25 years ago, SHL is the world leader in objective assessment in the workplace
They’ve designed and developed over 250 assessment tools to support organisations with their people performance management. These comprise personality tests, questionnaires, job interview guides, exercises etc

They wanted to know whether they were getting the best performance from their PPC campaign
They then wanted to roll the campaign out to Australia, New Zealand, Canada, Japan, Korea, Germany, Sweden and Finland

We reviewed their campaign in terms of keywords and adtext and used our bid management software, to optimise the price and position

Reduced the cost per click by 30%
Working with local markets we’ve managed the campaign in markets as diverse as Japan and Korea