- Hoverspeed competed in the highly competitive cross-channel ferry market, offering the fastest Dover-Calais sea crossing with its Seacats
- They were experiencing one of their toughest trading years ever
- Drive as many bookings as possible from the UK, France, Germany, Holland
- Increase online bookings from 32% to 50%
- Optimise the return on advertising spend
- Otimised the website for high visibility within natural listings
- PPC built around 1,500+ keywords across major search engines
- Implemented an ROI and visitor analysis performance system to analyse and compare trend data on visitor source, revenue generation, conversions and profit
- Installed our webstats to measure campaign performance
- Developed a data strategy with data-capture at every opportunity
- Data was segmented and profiled. Lists were created and targeted emails were broadcast and fully tracked to measure the success of emails, SMS and DM
- Hoverspeed dominated online presence across the sector in both organic and pay-per-click
- Traffic targets from SEO and PPC were exceeded by 90% and 150% respectively
- Online bookings grew from 32% to 60% in 6 months, peaking at 73%
- Top positions were achieved across all keywords in organic search with a comparative cost per click of less than 10p
- Monthly visitors increased from 90,000 to 160,000
- The cost per transaction was reduced from around £17.00 to £9.00 on PPC and to £0.99 on SEO
- Revenue, conversions and conversion ratio all improved with an ROI of 750%
