- David Lloyd Leisure is the leading racquets and health & fitness club group in the UK with 58 clubs and over 300,000 members
- The market is very competitive both nationally and locally
- Their target audience has a high index of internet usage
- They were particularly reliant upon links from other websites
- Encourage and increase membership enquiries
- Weaken the effect of dominant competitive campaigns
- Optimise the return on advertising spend
- Increase the level of conversions/conversion ratio
- Optimised the site to maximise natural search listings
- Targeted users via a PPC strategy of 1000+ keywords
- Banner ads on relevant sites
- Installed our webstats to measure campaign performance
- David Lloyd outperformed all major competitors - Cannons, Esporta, Livingwell and Holmes Place
- Increase in organic traffic to outstanding 550%
- Increase in visitors from PPC with optimised Cost per click
- Increase of membership enquiries
- Ability to view traffic, enquiries by month on each segment of visitors (organic, referrals, affiliates, ppc, direct, email)
