Founded in 1983, Intuit has an annual revenue of more than $2bn
The company produces money management and accounting software solutions for personal finances and small businesses
Around 7,000 employees with major offices in 13 US states and offices in Canada and the UK
A database of almost 880,000 companies but marketing pretty low key
The parent company in Canada hosts the main website which restricts the level of online marketing activity

Create an online dialogue, develop online sales and meet the quarterly target within a pre-determined budget

Developed a local microsite as a destination for company targeted email campaigns undertaking a competitive audit prior to finalising content
Introduced the capability to buy online with a link through to the Intuit online shop
Optimised the new site for all major search engines and started ongoing pay-per-click and banner campaigns
Website analytics were put in place to track all campaigns, monitor conversions and measure ROI

Broadcast over a million targeted email campaigns to vertical markets, cross-selling, upgrades etc. driving customers to the site
The SEM campaign over-achieved with an ROI of around 800%