Fonebank provide a simple service allowing you to trade in your used or old mobile phone for cash

Encourage as many consumers as possible to go to the website to find out how much they could receive for their old phone and to send it to Fonebank

SEO and PPC to target and convert consumers
Use our bid management tool to optimise position & price
Utilise major PPC networks to optimise traffic, CTR and CPC
Test offline strategies to drive consumers to the website – radio and leafleting

In just over a year the SEO activity visitor traffic increased by 3,000%
Revenue from SEO increased by 2,800% over the same period
Return on investment from the PPC campaign is 1,250% a month on average
The leafleting campaign resulted in 80,000+ bags being handed out increasing local awareness across the country
In one week there were radio campaign massive page impressions on the microsite with high number of consumers entering the competition