• Fonebank provide a simple service allowing you to trade in your used or old mobile phone for cash


  • Encourage as many consumers as possible to go to the website to find out how much they could receive for their old phone and to send it to Fonebank


  • SEO and PPC to target and convert consumers
  • Use our bid management tool to optimise position & price
  • Utilise major PPC networks to optimise traffic, CTR and CPC
  • Test offline strategies to drive consumers to the website – radio and leafleting


  • In just over a year the SEO activity visitor traffic increased by 3,000%
  • Revenue from SEO increased by 2,800% over the same period
  • Return on investment from the PPC campaign is 1,250% a month on average
  • The leafleting campaign resulted in 80,000+ bags being handed out increasing local awareness across the country
  • In one week there were radio campaign massive page impressions on the microsite with high number of consumers entering the competition