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Fonebank provide a simple service allowing you to trade in your old mobile phone for cash |
| Objective - encourage consumers to go to the website, find out how much they'll get for their old phone and send to Fonebank | |
| SEO and PPC targets consumers in this very competitive market | |
| Tornado's bid management tool optimises position - traffic, CTR and CPC | |
| Visitor traffic increased by 3,000% and revenue by 2,800% in 12 months | |
| Return on investment from PPC - 2,450% a month and SEO 14,400% | |
Offline campaigns drive consumers to the website    |
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