Fonebank provide a simple service allowing you to trade in your old mobile phone for cash
Objective - encourage consumers to go to the website, find out how much they'll get for their old phone and send to Fonebank
SEO and PPC targets consumers in this very competitive market
Tornado's bid management tool optimises position - traffic, CTR and CPC
Visitor traffic increased by 3,000% and revenue by 2,800% in 12 months
Return on investment from PPC - 2,450% a month and SEO 14,400%
Offline campaigns drive consumers to the website


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