Founded over 25 years ago, SHL is the world leader in objective assessment in the workplace
  • They’ve designed and developed over 250 people performance management assessment tools for companies globally e.g. personality tests, questionnaires, job interview guides, exercises etc

    • To improve current PPC performance
    • To roll the campaign out to Australia, New Zealand, Canada, Japan, Korea, Germany, Sweden and Finland

    • Campaign review, especially keywords and adtext, followed by optimisation and manual and automated PPC management

    • Reduced costs by 30%
    • Working with local markets we extended the campaign to markets as diverse as Japan and Korea