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| Launched into passenger sector in 2004 | ||
| Objective - drive bookings to UK website and develop sites for France, Germany, Holland, Poland and EU | ||
| SEO, PPC, 2 affiliate programmes plus email, contextual, banners and behavioural targeting across travel sites | ||
| Massive increase in SEO visitor traffic, conversions and revenue - with low CPA | ||
| Knocked P&O Ferries off top of Google for ‘Ferry’ and ‘Ferries’ | ||
| High ROAS in year 2010, an increase of 70% versus 2009 | ||
| Return on advertising spend of Affiliate programmes 1,300% | ||
