- Tredders is an independent footwear retailer established in 1979
- Based in Northampton they specialise in town and country footwear
- Due to their range and styles most of their sales were from events attended throughout the UK such as County Shows
- Sales online were at a low level
- Build an ecommerce site that could build the company’s online sales
- Wireframes for key pages and to determine user flow
- Design elements within the site that would enhance user experience
- Features included complex filtering functionalities, coupons , discounts
- Easy product categorisation so consumers could find products via different navigation throughout the site
- Stock control system
- Measuring portal performance i.e. key performing products, traffic generation, site engagement and sales
- Online customer acquisition – plans and promotions
- Optional quick checkout or full checkout cycle
- Bespoke payment gateway integration where refunds can be done via the backend