Tredders is an independent footwear retailer established in 1979
Based in Northampton they specialise in town and country footwear
Due to their range and styles most of their sales were from events attended throughout the UK such as County Shows
Sales online were at a low level

Wireframes for key pages and to determine user flow
Design elements within the site that would enhance user experience
Features included complex filtering functionalities, coupons , discounts
Easy product categorisation so consumers could find products via different navigation throughout the site
Stock control system
Measuring portal performance i.e. key performing products, traffic generation, site engagement and sales
Online customer acquisition – plans and promotions
Optional quick checkout or full checkout cycle
Bespoke payment gateway integration where refunds can be done via the backend