Advertisement Location Differs on Search Page

[03-08-2010]

Advertising Location Differs:

Search engines allow advertisers to host their advertisements on search result page. The interesting feature is that a location for Google advertisements vary from page to pageLocation adds on and this defers on the value and kind of content. Google ad sense provides for advertisers some valuable suggestions and in the process and tells advertisers how to put few questions on the product to be advertised? The questions that are necessary to put for investigation is like this. What is the user trying to accomplish by visiting my site? What do they do when viewing a particular page? Where is their attention likely to be focused? How can I integrate ads into this area without getting in the users' way? How can I keep the page looking clean, uncluttered and inviting?

Heat map illustration:

The "heat map" illustrates the ideal placing on a sample page layout. Certain advertising locations tend to produce better results. Colour composition is suggests that dark orange gives strongest performance to light yellow the weakest performance. Ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page. Advertiser must think about the behaviour pattern of visitors on different pages, and what will be most useful for the ads visibility.

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