Facebook Internet Marketing Boom

[26-08-2010]

A New App To Reach Potential Customers
SEO Company
Search engine marketing companies and other online businesses can now use Facebook 'Places', the new application introduced by the social networking site to reach potential consumers. The location-based service on Facebook allows users to share their location with friends as well as showing people connecting from the same area. It allows consumers to search for new places using their mobile handsets. Internet marketers can take advantage of this feature to increase their customer base and improve customer loyalty. Marketers can collect data from Facebook that constantly updates information about people's behaviour, such as where they are, what they are doing etc. before targeting ads to them.

Social Networking Leading Real-world Behaviour

However, according to the experts, it may take some time for Facebook users to become accustomed with the new application. A senior analyst at Forrester Research said, “What I find interesting is where people check in says even more about what they like. Now we’re actually looking at their real-world behaviour, instead of just a button they click on a website. I think this really will continue to help Facebook offer much better targeting and permit marketers to do a better job of understanding their consumers and targeting ads at those consumers.”

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