HTML5 to Help in Better SEO

HTML5, which was initially announced to be introduced by late 2010 is still in the working draft stage and is now expected to reach by 2012 only. A number of new elements and attributes will be introduced in the HTML5 that will allow developers to be more pretentious about the page layout.  HTML5 allows for more verbose mark-up for navigation (<nav>), multimedia (<audio> and <video>) along with new APIs such as <canvas> elements to allow 2D drawing.  HTML5 will further incorporate Microdata for micro formats which would be a simple way to embed semantic mark-up into HTML documents. 

 

The more natural and instinctive mark-up will help the crawlers to differentiate and understand menu based links and the links from the content pages in a better way. However, Google already having technology to identify links and with an effective surfer model in practice, this is unlikely to make any significant change in SEO. But it will definitely help to improve the JavaScript indexing ability of Google. The web page developers and designers too will be benefited by HTML5 as it will help them to create some useful next generation applications on the web. SEOs will need to understand the different APIs as well as analyse the benefits and drawbacks of using them from a search engines’ point of view.

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