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Paid Se
 arch Campaigns:
Yahoo! advertisers are now allowed to move their paid search campaigns to Microsoft adCenter. After completing the transition of their organic search results back-end technology to Bing last week, they will now begin the paid search transition. Advertisers are requested to begin the process now to ensure a smooth transition, which is expected to be completed by mid-October. Until then, advertisers will continue to manage separate accounts on adCenter serving ads on Bing and Yahoo! Search Marketing serving ads on Yahoo! Search. Search Campaigns To Target Greater Audience: After completion of the transition, which is currently in progress, advertisers will maintain one single account on the Microsoft adCenter through which their search advertising campaigns will be able to target a combined audience for both search engines. Thus a combined Bing and Yahoo! will help advertisers save time as well as simplifying their campaigns. With this competitive alternative in search advertising, they’re expecting to reach a greater number of searchers across developed countries. Boom On Digital Marketing: Search engine marketing continues to boom so companies need to find the right partner to get them to the top of the search engine listings – after all not everyone can be top, so you need to find a supplier who can really get you there. You’ll find Tornado Digital can help you develop the right search strategy, SEO or PPC, and any other aspect of digital marketing, from affiliate partnerships to social media, mobile or behavioural targeting campaigns. Offering a dedicated service with a performance-based team, Tornado Digital gives you results, results they’re prepared to guarantee. |
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