Complement SEO with Social Networking to Increase Website Traffic

It’s no longer just “keywords” that drive SEO. Social and professional networking sites are increasingly being used to increase the popularity of websites. Yes, Facebook, MySpace, Twitter and LinkedIn are all great platforms to increase traffic to your site, and at little or no cost.  

But how do you use them effectively to grab the attention of visitors? A business-related user name, an interesting profile, a wide and impressive network, useful links, customised URL in the profile, regular posts, replying to feedback and updates are some of the few simple things you have to incorporate to promote your site. So leverage the SEO benefits social networking sites has to offer. 

Here are few tips to help you optimise the benefits offered:

Your user name says it all. Select a user name related to your business to target customers. For instance, if you’re in SEO services, choose names such as SEOexpert or SEOservices. This way, your user name will appear in searches people make. 

Your profile should be interesting for the visitor to visit the links you post in them. Make use of all the features in these sites such as posting videos, adding links to encourage interest in your site. 

And, vice versa post links of your social networking account in your website. 

Most social networking sites provide the option to customise the URLs. Provide the URL in your profile.

Widen your network by sending invites to friends, relatives, co-workers and other acquaintances. Find people with similar interests and invite them.

Start a group related to your business and invite people to join it to get targeted visitors.

Be active and interactive. Accept feedback and reply to posts. Update with new products, services, promos, videos, photos, news tit bits and interesting links. 

All the great personalities including Hollywood and business tycoons have an account in social networking sites such as Twitter, Facebook and MySpace. Who knows one or some of them may become your customers and attract more followers to your site? So why not cash in on these sites and attract visitors to your site as they’re really a powerful tool to promote your site.

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