Contextual advertising delivers targeted traffic, extending the reach of your campaign. Instead of placing banners on search results pages, we place text-based ads in context on relevant websites.

It's sort of an advertorial-type of approach and reaches a more defined audience that's proven to generate higher click-through rates.

The ads are based on relevant keywords in your campaign and are sent automatically to content sites based on matching or relevant algorithms, making sure your ad ends up on the right page and in context.

So, for example, if there's editorial on a site about how to get your garden ready for the Summer and you sell lawn weed and feed products, then your contextual ad would be delivered in the context of this message.