For great results there's an SEO process that we find works and this process normally takes a minimum of 4 months. It does however depend on the category and how competitive the sector is. However, no matter how competitive the main keywords we can always start by leveraging 'long-tail keywords', these will be less competitive, cheaper and easier to get you up the rankings. Collectively they can bring as much traffic to your site as the main sector keywords.
Whatever the spend on pay per click advertising, Tornado Digital recommends allocating at least 25%-35% of your spend, building a solid natural listing campaign. Very simply, once the natural listings are achieved the cost of the pay per click activity can be reduced by at least 25%.
We offer a competitor monitoring service that reviews competitor websites indicating how they compare to your own.
The review will demonstrate ways of improving your site. You'll also learn about online services your competitors are offering and ensure that yours are the most effective in your industry.
Our research technology and thorough competitive reporting, combined with information on pricing and your competitors cost structure and changing online stragegy, will give you the advantage you need.
Our organic search report will detail which search engines send the most traffic to your competitors' websites as well as which naturally searched keyword phrases their visitors are using. This information helps you decide where to focus your own search engine marketing efforts to increase your organic results and, in turn your market share and ROI.
On-site change suggestions/implementation
- Keyword Analysis: Identification of high-traffic keywords and related keyword
- Website Analysis: Revise existing web pages to be optimised for the search engines
- Meta Changes: Changes to page titles, meta tags and descriptions and alt tags, as per the new keyword analysis
- Content Revision: Content review as appropriate - keyword density, frequency, and distribution throughout the content
- New Content Suggestion: Generate and publish sitemaps and content related to the keyword theme accessible via sitemap
- Technical Improvements: Recommend technical changes to the site where there are issues relating to search engine optimisation, including cleaning up html for the spiders to pick up the content from the website
- Link Exchange: Implement a link exchange system, identifying 3rd party sites that, by nature of their audience, are relevant to your site and will be key in generating additional traffic
Off-site implementation
- Manual Submission to major search engines/paid directories
- Manual Submission to all other search engines/directories
- Manual Submission to inbound links, sites accepting one way links
- Link Exchange, approaching related websites, competitor partners, reciprocal link partners, process partners that submit a link from the website and regular updates
