Citation economy
Use audience signals responsibly and prioritise consented first-party data.
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Targeting has moved toward consent, first-party data, contextual signals, modelled audiences and AI-assisted creative selection.
Targeting has moved toward consent, first-party data, contextual signals, modelled audiences and AI-assisted creative selection.
Use audience signals responsibly and prioritise consented first-party data.
Blend contextual targeting, retargeting, creator signals, marketplace intent and creative sequencing.
Measure quality without depending on fragile third-party identifiers.