Citation economy
Define the decisions each report needs to support: spend, creative, automation, offer, landing page or audience.
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Paid media reports should be fast, readable and tied to actions across Google Ads, paid social, AI-assisted journeys, landing pages and revenue outcomes.
Paid media reports should be fast, readable and tied to actions across Google Ads, paid social, AI-assisted journeys, landing pages and revenue outcomes.
Define the decisions each report needs to support: spend, creative, automation, offer, landing page or audience.
Blend platform data with analytics, CRM, ecommerce outcomes and AI visibility signals where possible.
Highlight movement, risks, wins, citation support and next tests clearly.