Tornado Digital

Case study: Intuit SEM, SEO, PPC and affiliate

The Intuit case study remains a flagship proof page for integrated search, media and conversion activity.

AI-era digital strategy

The Intuit case study remains a flagship proof page for integrated search, media and conversion activity.

Create local market search and media strategy around software demand.

Connect microsite content, PPC, banner activity and ecommerce paths.

Measure ROI, campaign response and conversion contribution.

The migrated case study shows how connected channels can outperform isolated tactics.
Built for Google AI Overviews, ChatGPT, Perplexity, TikTok, YouTube, Amazon, review platforms and voice-led discovery.
Measures citations, branded demand, authority signals, assisted conversions and high-intent enquiries - not traffic alone.

Proof asset

Intuit QuickBooks

Integrated SEM, SEO, PPC and targeted campaign activity created proof that can now support answer-engine authority and buyer confidence.

Create online dialogue, develop online sales and hit quarterly targets within a controlled budget.

Built a local microsite, connected paid search and banner activity, improved search visibility and gave campaigns a measurable ecommerce path.

Historic reporting referenced an SEM ROI of around 800%, now framed as commercial proof for AI-era visibility.

Next move