Tornado Digital

Case study: Fonebank SEO, PPC and affiliate

The Fonebank case study keeps the original growth story and reframes it around integrated acquisition, partner proof and category authority.

AI-era digital strategy

The Fonebank case study keeps the original growth story and reframes it around integrated acquisition, partner proof and category authority.

Identify consumer search intent around selling and recycling mobile phones.

Coordinate SEO, PPC, affiliate, partner mentions and offline demand signals.

Measure visits, revenue, ROI, citation value and partner contribution.

Integrated channel activity can multiply learning and reduce dependency on one source.
Built for Google AI Overviews, ChatGPT, Perplexity, TikTok, YouTube, Amazon, review platforms and voice-led discovery.
Measures citations, branded demand, authority signals, assisted conversions and high-intent enquiries - not traffic alone.

Proof asset

Fonebank

SEO, PPC and partner activity helped Fonebank grow demand and created third-party proof around a clear consumer category.

Drive consumers to check phone value and complete the trade-in journey.

Combined organic search, paid search, bid management, partner activity and local awareness campaigns.

Historic data referenced SEO traffic up 3,000% and SEO revenue up 2,800%, useful proof for topic authority and trust.

Next move