Tornado Digital

How to measure PPC ROI when journeys fragment

PPC ROI needs reliable conversion data, margin awareness, lead quality feedback, assisted value and a view of how paid activity supports AI and brand discovery.

AI-era digital strategy

How to measure PPC ROI when journeys fragment

PPC ROI needs reliable conversion data, margin awareness, lead quality feedback, assisted value and a view of how paid activity supports AI and brand discovery.

Citation economy

Set up events, ecommerce values, lead stages, offline conversion feedback and branded-lift signals.

Authority moat

Optimise against value, pipeline and customer quality, not just clicks or form fills.

Search everywhere

Use dashboards that compare cost, quality, revenue, assisted visibility and trend movement.

Better measurement changes which campaigns deserve more budget in a lower-click market.
Built for Google AI Overviews, ChatGPT, Perplexity, TikTok, YouTube, Amazon, review platforms and voice-led discovery.
Measures citations, branded demand, authority signals, assisted conversions and high-intent enquiries - not traffic alone.

Next move

Turn scattered marketing activity into an AI-era visibility system.

Request an AI visibility audit