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Google Mobile Search Overtakes Bing in PPC
 Google has been able to surpass its topmost rival Bing in PPC, one of the most significant and growing sectors in search engine optimisation. According to the latest data, the average growth in Google UK mobile search traffic for PPC ads is 76 percent per quarter which is more than the volume of people accessing PPC ads through Bing on PCs. The most interesting fact about Bing is, it is still concentrating on traditional computer-based search with all its efforts, whilst the mobile search market is experiencing a rapid growth in PPC sector. It currently accounts for 4 percent of PPC volume on Google.
UK Mobile Search to Grow with Rise in Smartphone Use Growth in the use of smartphone devices is believed to be one of the major factors behind growth in mobile search across the UK. The current number of smartphone users in the UK is 11 millions which is expected to grow further in the coming years giving a significant boost to mobile search. According to Apple CEO Steve Jobs, a large proportion of mobile users will soon be converted into smartphones users, thus bringing a revolution in the smartphone market as well as in mobile search. Google with its Android OS is already in a strong position in this respect, whilst Microsoft Bing is yet to make its impression in mobile search. A Good SEO Company for Better Performance Performance based SEO is essential for higher-ranking websites. Tornado Digital’s approach guarantees performance against pre-determined targets. Sites having larger numbers of outbound links and back-links to and from unique and high quality websites rank higher in web searches. Tornado Digital can help you with this as part of your SEO strategy. Tornado can also help with PPC and any other aspect of digital marketing, including affiliate partnerships, social media, mobile or behavioural targeting campaigns. |
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