Citation economy
Define service fit, budgets, sectors, minimum project size, geography, urgency, local billing needs and lead acceptance rules.
Tornado Digital
Qualified UK digital leads for approved agencies
Tornado Digital can act as a lead origination and qualification channel for agencies that already deliver SEO, PPC, Meta Ads, websites, social, affiliate or AI implementation services, with local trust and UK-facing commercial structure where appropriate.
Qualified UK digital leads for approved agencies
Tornado Digital can act as a lead origination and qualification channel for agencies that already deliver SEO, PPC, Meta Ads, websites, social, affiliate or AI implementation services, with local trust and UK-facing commercial structure where appropriate.
Authority moat
Qualify enquiries before handover so partners receive context rather than raw unqualified contacts.
Search everywhere
Review accepted leads, response speed, proposal outcome, close rate, lead quality, billing model and revenue share.
- Lead partnerships work best when fit, response, local client trust and feedback are managed clearly.
- Built for Google AI Overviews, ChatGPT, Perplexity, TikTok, YouTube, Amazon, review platforms and voice-led discovery.
- Measures citations, branded demand, authority signals, assisted conversions and high-intent enquiries - not traffic alone.
Lead partnership
Receive qualified UK digital enquiries without building your own London brand first.
Tornado Digital can act as a lead origination and qualification channel for agencies that already deliver SEO, PPC, Meta Ads, websites, social, affiliate or AI implementation services. The focus is quality, fit, local trust and clean handover, not selling raw unqualified contacts.
Qualified introduction
Tornado collects the enquiry, checks fit and introduces the partner when the client need matches the partner service.
Shared proposal
Tornado can stay involved at proposal stage where the London brand, 2008 company history, local trust or legacy proof helps the opportunity convert.
Revenue share
A simple percentage of retained revenue or first-phase project value can be agreed for accepted opportunities.
Billing support route
Where appropriate, Tornado can help create a UK-facing billing relationship that feels familiar to local clients and simpler for overseas delivery partners.
Partner feedback loop
Partners report which leads progressed, why deals were lost and which enquiries should be filtered out next time.
Partner proposition
Better lead partnerships need acceptance rules.
Before passing opportunities, Tornado and the delivery partner define what counts as a suitable lead, which budgets are viable, which sectors are excluded and how follow-up should happen.
How it works
A controlled route from interest to live partnership.
Every partnership starts with fit, standards and commercial clarity. That protects the partner, the client and the Tornado Digital name.
Agree services, budgets, client type, geography, urgency, sectors and minimum project size.
Capture client need, timeline, budget range, decision-maker status and existing supplier situation.
Send the opportunity to the best-fit partner with context, expectations and next-step notes.
Track acceptance, response time, proposal outcome, close rate and revenue share.
Partner pages
Choose the partnership route that fits your agency.
Partner with Tornado
Main partnership overview for approved agencies that want to use the Tornado Digital name and lead channel.
Lead partnershipReceive qualified UK opportunities with acceptance rules, response standards and commercial tracking.
White-label London agencyDeliver through Tornado Digital when a London-facing agency brand helps win or retain the client.
UK agency partnerMarket-access partnership for agencies that want UK credibility, co-selling and category coverage.
Partner standards
Who this is for.
- Fast response to introduced leads.
- No aggressive reselling or confusing client claims.
- Clear scope and pricing before work starts.
- Regular feedback on lead quality.
- Commercial honesty if the opportunity is not a fit.
- Respect for Tornado-originated relationships.
Next move
Request an AI visibility audit